Medical device sales representatives sell medical devices to health care organizations. In this role, you are responsible to find new customers, retain existing ones and foster good relationships with them. It is essential to have the required skills to promote the medical devices to doctors’ clinics, nursing homes, hospitals and other medical institutions depending on the type of devices they sell. This career is highly competitive since the pay is lucrative and it offers not just job security, but also growth opportunities.
Clinical & Technical Knowledge
You would be required to sell the devices directly to the medical specialists and surgeons, which means you need to have adequate knowledge of the device you are promoting. It is essential that you have all the knowledge about the device, why it is used, how it is used, and which procedures are done through those devices. Medical/clinical knowledge is a “must” while selling most of these devices. You should be able to discuss the medical benefits and clinical applications of the device with the medical specialists. You should also understand the advantages, as well as the disadvantages of the device you are selling. You would also have to demonstrate the functionality of the device and provide detailed instructions.
Good Communication & Interpersonal Skills
For a sales representative, it is crucial to have good communication skills and the ability to build strong relationships with the customers. It makes a huge difference between an average sales person and an excellent sales person. You must listen to the needs and requirements of the customer and then propose your device as a solution. It is important that you make sure that particular device really can resolve the problems of the customer. You must establish positive relations with the customers and maintain your integrity, as this will result in repeat business and referrals.
Marketing & Selling Abilities
If you have prior training and experience in sales, then it would be an added bonus to your skills. The majority of organizations look for medical device sales reps that have relevant experience. Even though they do provide training, especially for the advance and complex devices, if you already have experience, it means you would be able to grasp all information effectively and put your experience to good use.
It is essential that you familiarize yourself with the daily tasks required in the job role of medical device sales representative. It won’t be an easy job, but if this field interests you and adds to your passion and ambition, then you would easily be able to adapt to the changes and challenges associated with this job. You will soon find yourself climbing the success ladder as you grow and prosper in your job.